- Know who your existing or potential customers are and why.
- Determine your positioning, know the competition and validate the market.
- Target the right markets and segments.
- Achieve the optimal service – market – customer fit.
- Prioritise your resources and partners.
- Generate the right demand for your services in the right market.
Want to grow in an existing market?
Identify potential buying personas and roles. Get the first real orders. Create a repeatable sales process.
We help you to
What is the right service-market fit and how can you achieve it?
Who is willing to buy your service based on the insights and learnings?